Caraway: onboarding & acquisition

The care you need, all in one place

Caraway is on a mission to revolutionize the healthcare industry for 18-35 year olds. Focused on both D2C and B2B membership acquisition, I helped define their voice across social, paid, and organic marketing on the website and in email.

Email Onboarding

During onboarding, we had to help new members understand how to access healthcare services while also helping them understand they have healthcare needs to begin with. You can explore the entire onboarding flow here.

Paid Ads

Gen Z isn’t an easy demographic to reach, but speaking their language without pandering and understanding their needs as it relates to your service goes a long way.

Video Campaigns

For our first video campaign, we wanted to help potential new members understand how Caraway fits into their everyday lives and establish our Care Team as trusted partners in their healthcare journey.